The GOLD Standard
Wet Wipes
The wet wipes that leads the trend and market !
90%
market penetration in
Singapore and Brunei
70%
hi-end market penetration in
Malaysia
50%
hi-end market penetration in
Jakarta, Indonesia
substantial market share in Myanmar, China Guangzhou, Hong Kong, Macau and Kuwait, Dubai, Saudi Arabia and Western Europe with sister brand Wet Nap. In fact, it is exported to 37 countries worldwide!
Literally, millions of end users have experience the difference with Smartowel.

Be a
SMARTOWEL PARTNER
There is still a huge market to penetrate in every country and territory. Whether you are a consumable, disposable or general supplier or trader with the F&B, healthcare or hospitality industries, we invite you to join our pursuit and share the success of being a first mover.
We create amazing successful stories with relevant design

Your startup needs a great story. Here's how you develop one

SMARTOWEL
STARTER PLAN
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Be our SMARTOWEL PARTNER in your local market
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Exclusive rights to sell and promote
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Build a sustainable business model
Your customer
design here
A Bit Of History
The brand owner of Smartowel, Freshening Holdings (S) Pte Ltd, is headquartered in Singapore and since establishing in 1994, has been freshening the world with a brand of gold standard.
Today, Freshening is the single largest wet wipes manufacturer in South East Asia. Certified with ISO 9001:2000, GMP, BCM, FSC and has certified 100K Cleanroom Standard dust free chamber. Other wet wipes for healthcare, retail and pets applications manufactured by Freshening include brands such as HospiCare, Zappy and Woosh

