The GOLD Standard

Wet Wipes

The wet wipes that leads the trend and market !

market penetration in

Singapore and Brunei


hi-end market penetration in



hi-end market penetration in

Jakarta, Indonesia

substantial market share in Myanmar, China Guangzhou, Hong Kong, Macau and Kuwait, Dubai, Saudi Arabia and Western Europe with sister brand Wet Nap. In fact, it is exported to 37 countries worldwide!


Literally, millions of end users have experience the difference with Smartowel.

Be a

There is still a huge market to penetrate in every country and territory. Whether you are a consumable, disposable or general supplier or trader with the F&B, healthcare or hospitality industries, we invite you to join our pursuit and share the success of being a first mover.

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  • Be our SMARTOWEL PARTNER in your local market

  • Exclusive rights to sell and promote

  • Build a sustainable business model

Your customer
design here
A Bit Of History

The brand owner of Smartowel, Freshening Holdings (S) Pte Ltd, is headquartered in Singapore and since establishing in 1994, has been freshening the world with a brand of gold standard.


Today, Freshening is the single largest wet wipes manufacturer in South East Asia. Certified with ISO 9001:2000, GMP, BCM, FSC and has certified 100K Cleanroom Standard dust free chamber. Other wet wipes for healthcare, retail and pets applications manufactured by Freshening include brands such as HospiCare, Zappy and Woosh


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